Welcome to Happy Days.
Making brands feel good to the people who matter the most.
Welcome to Happy Days.
Making brands feel good to the people who matter the most.
Why Now
Marketing has become loud, complicated, and transactional. We’re here to make it feel good again for brands and audiences. Our mission is to connect brands with people through joyful, meaningful emotional creativity. Let's make every day a happy day.
For brands, fans, society and the planet.
Why Emotion Wins
Emotional experiences and advertising drive higher recall.
Emotional connection builds loyalty.
Joyful content increases engagement.
Brands that “feel good” outperform those that don’t.
It's in our DNA
We grew up on stories that made people smile.
We believe emotion is the most powerful driver of behaviour.
Happy days weren’t a time period—they were a feeling.
We bring that feeling into modern marketing.
How do we do it
Unique Audience insights (focusing on the 50-ish)
Emotional brand strategy
Creative campaigns with big ideas
Social, content creation, influencers
Partnerships, media activations, PR
Digital performance & e-commerce
50-ish Specialists. Why?
Gen X and Baby Boomers, living their happiest days
The highest spending power
Largest disposable income
The strongest brand loyalty
Craving unique experiences
Undervalued and forgotten.
Not anymore. Back with a bang. And bucks.
We understand them, we are them, we have them.
Unique partnerships, access and insights
A Happy Days Campaign is:
Grounded in insights and meaning.
Creativity and execution that moves you.
An event you want to attend. With people like you.
Partners you trust and media you read.
Content that stops the scroll and you actively seek out.
By a brand that you trust, purchase and care about.
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